What do you know about your competitors? Do you know every detail about your competitors? Let me ask youâ€¦Do you know about their products or service, their pricing? Letâ€™s talk about their company reputation and maybe their reviews. Do you know about their salespeople and how their salespeople sell their product or service?
I donâ€™t know about you but thereâ€™s just something inside me that makes me want to know what theyâ€™re doing, whether I run into them one out of ten times are nine times out of ten I have to know. Knowing every detail about your competitors along with expert knowledge in your field or within your industry, you can be dangerous. You should know everything there is to know about your competitors, down to every detail. Thereâ€™s a reason why athletes and coaches watch hours and hours of videos on their competitors or opponent. What theyâ€™re trying to find out is every detail on where theyâ€™re strong and where theyâ€™re weak and how they can exploit them and thatâ€™s exactly what you have to do as a salesperson.
You may hear people say they donâ€™t care about their competitors or they donâ€™t care what theyâ€™re doing. The fact of the matter is they do care and I canâ€™t stress to you enough how important it is to know every detail about your competitors. So make sure that you tune in for the in-depth version! Iâ€™m going to give you more details on how to beat your competitors every single timeâ€¦